The Indie Analytics Engine You’ll Actually Enjoy Opening
Swetrix turns traffic numbers into a human-readable story
How Swetrix turns traffic numbers into a human-readable story—without cookies, lawyers, or GA4 nightmares
“I wanted one dashboard my dad could understand and my CTO would still respect.”
—Andriy Romasiun, Swetrix founder
1. Why the world needs another analytics tool (really)
- GA4 is a cockpit—great for pilots, terrifying for everyone else. Its UI feels like flying a 747 after a two-hour YouTube course.
- Cookie banners are killing conversion rates. Privacy laws keep multiplying while users keep smashing “Reject.”
- Developers hate wiring up events. Mixpanel & Amplitude are powerful—but only after days of SDK gymnastics.
Swetrix sets out to fix all three in one move.
2. From Ukraine to Dundee: the founder-fuelled back-story
Andriy started hacking on Swetrix during his first year as a junior dev in Kyiv. A relocation to Dundee, Scotland (the same small town where Grand Theft Auto was born) gave him the breathing room—and the notoriously high UK rent—to take the project seriously.
For two years Swetrix lost money. Then the first paying customer landed via an obscure “show-your-weekly-build” forum. Today the platform clocks 1 500+ sign-ups and an MRR that’s climbing steadily—and, more important, a crystal-clear niche.
3. What Swetrix is, in plain English
| Pillar | What you get | Why it matters |
|---|---|---|
| Cookieless & GDPR-proof | Tracks visitors via lightweight fingerprinting—no personal data, no consent banner. | Higher conversion, less legal anxiety. |
| “Story-behind-the-data” UI | Clean dashboard, live visitor view, automatic funnels & per-session replays. | Instantly see why numbers move, not just that they moved. |
| Built-in performance & error tracking | LCP, CLS, TTFB and JS error logs in the same panel. | SEO + UX insights without hopping tools. |
| Open-source core (MIT) + one-click SaaS | Self-host for compliance, or let Swetrix Cloud handle it. | Control when you need it, convenience when you don’t. |
| Fair indie pricing | Free tier → $15/mo → $49/mo; self-host is free. | No surprise enterprise calls. |
4. Where it’s heading (2025 roadmap)
- Onboarding that sells itself – contextual tips, exit-intent pop-ups, clearer “Add script” wizard.
- EU-first positioning – data stays in Europe; ideal for German, French and Nordic SMEs wrestling with GA legality.
- Ecosystem play – community SDKs (Next.js, Astro, Laravel), embed-anywhere dashboards, affiliate rev-share.
- Programmatic SEO flywheel – hundreds of “Is Google Analytics legal in {Country}?” pages already sending high-intent traffic; doubling down in 2025.
5. Who will love Swetrix
- Indie founders & side-project hustlers who’d rather build features than wrestle GA4.
- European agencies & DTC shops tired of cookie banners and data-transfer fines.
- Security-minded dev teams that need auditability and on-prem hosting.
- Marketers who want quick answers instead of 40-minute Looker Studio dashboards.
6. Ready to see your traffic’s story?
Spin up a self-host in five minutes (docker compose up -d) or paste the 4 kB snippet into your <head> and watch real-time journeys unfold. Your first 5 000 monthly page-views are on the house.
👉 Try Swetrix now at swetrix.com—and finally open an analytics tab that sparks joy instead of dread.
Because numbers are just numbers—until they tell a story you can act on.